Global Hospitality Group Culture Transformation Programme.
A multi-asset campaign activation reaching ~8,000 global colleagues to embed the client’s ELEVATE performance mindset
The client needed to build a culture of psychological safety across its regional leadership population – a group of 100+ leaders who were talented and experienced, but operating in an environment that had historically rewarded individual performance over collective openness. The challenge was to shift that dynamic: to give leaders the insight, the language and the personal commitment to lead more openly, and to create the conditions for their teams to do the same.
We designed My Domino Effect – a programme that placed psychological safety at the heart of leadership practice. The concept was simple but powerful: the behaviours leaders model create a ripple effect through their teams. Every element of the programme was built to make that connection felt, not just understood – combining personal reflection, peer challenge and practical tools to create genuine shifts in how leaders showed up.




Helpful in challenging my role in creating a safe environment for my team to contribute
— Global Food Company Participant
Ready to build a culture where people feel safe to speak up?